Privacy Policy for Tirthankar

Effective Date: August 12, 2025
Last Updated: August 12, 2025

1. Introduction and Scope

Welcome to Tirthankar (“we,” “our,” “us”), your trusted destination for authentic Indian masalas, traditional papads, and premium chocolates. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website www.tirthankar.com (the “Website”), make purchases, or interact with our services.

This policy applies to all users of our Website, including visitors, registered users, customers, and anyone who accesses our services. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Service.

We are committed to protecting your privacy and ensuring the security of your personal information. This policy outlines our practices regarding the collection and use of your information and describes your rights concerning your personal data.

2. Information We Collect

2.1 Personal Information You Provide

When you interact with Tirthankar, we may collect the following personal information:

Account Registration Information:

Full name and preferred name
Email address and phone number
Date of birth and gender
Username and password
Profile picture or avatar

Contact and Billing Information:

Billing address and shipping address
Payment method details (credit card, debit card, digital wallet information)
Bank account information for refunds
Tax identification numbers where applicable

Purchase and Order Information:

Products purchased (masalas, papads, chocolates)
Order history and preferences
Shopping cart contents
Wish list items
Product reviews and ratings
Gift message content

Communication Information:

Customer service inquiries and correspondence
Feedback, surveys, and contest entries
Newsletter subscriptions and marketing preferences
Social media interactions and comments

Business Information (for B2B customers):

Company name and registration details
Business license information
Tax registration numbers
Authorized representative information
Purchase agreements and contracts

2.2 Information Automatically Collected

We automatically collect certain information about your device and usage patterns:

Technical Information:

IP address and geolocation data
Browser type, version, and language settings
Operating system and device type
Screen resolution and device identifiers
Internet service provider information

Website Usage Data:

Pages visited and time spent on each page
Click-through rates and navigation paths
Search queries and filters used
Products viewed and purchase funnel behavior
Session duration and frequency of visits
Referring websites and exit pages

Cookies and Tracking Technologies:

Session cookies and persistent cookies
Web beacons and pixel tags
Local storage and session storage data
Social media plugins and widgets
Third-party analytics and advertising cookies

2.3 Information from Third Parties

We may receive information about you from:

Payment processors and financial institutions
Delivery and logistics partners
Social media platforms (when you connect your accounts)
Marketing and advertising partners
Data analytics and market research companies
Other users who refer you to our services

3. How We Use Your Information

3.1 Primary Business Purposes

We use your personal information for the following purposes:

Order Processing and Fulfillment:

Processing and completing your orders
Managing payments, refunds, and billing
Coordinating delivery and shipping
Handling returns, exchanges, and warranty claims
Maintaining order history and tracking

Account Management:

Creating and maintaining your user account
Authenticating your identity and preventing fraud
Providing customer support and technical assistance
Personalizing your shopping experience
Managing your preferences and settings

Product and Service Improvement:

Analyzing customer behavior and preferences
Developing new products and flavors
Improving our masala blends, papad varieties, and chocolate recipes
Optimizing website functionality and user experience
Conducting market research and surveys

Marketing and Communications:

Sending promotional emails and newsletters
Providing product recommendations and suggestions
Notifying you about special offers, discounts, and sales
Conducting marketing campaigns and contests
Analyzing the effectiveness of our marketing efforts

3.2 Legal and Compliance Purposes

Complying with applicable laws and regulations
Responding to legal requests and court orders
Preventing fraud, abuse, and security breaches
Protecting our intellectual property rights
Enforcing our Terms of Service and other agreements

3.3 Business Operations

Managing inventory and supply chain
Analyzing financial performance and reporting
Conducting audits and risk assessments
Planning business strategies and growth
Facilitating mergers, acquisitions, or business transfers

4. Information Sharing and Disclosure

4.1 Service Providers and Business Partners

We share your information with trusted third parties who assist us in operating our business:

Payment Processing:

Credit card processors and payment gateways
Digital wallet providers (PayPal, Google Pay, Apple Pay)
Banking institutions and financial services
Fraud prevention and risk management companies

Logistics and Delivery:

Shipping companies and courier services
Warehousing and fulfillment centers
Package tracking and delivery notification services
International shipping and customs brokers

Technology Services:

Web hosting and cloud storage providers
Email marketing and communication platforms
Customer relationship management (CRM) systems
Analytics and data processing services
Cybersecurity and IT support companies

Marketing and Advertising:

Digital advertising networks and platforms
Social media marketing partners
Email marketing service providers
Market research and survey companies
Affiliate marketing networks

4.2 Legal Disclosures

We may disclose your information when required by law or to protect our rights:

In response to valid legal processes (subpoenas, court orders, warrants)
To comply with regulatory investigations and audits
To prevent or investigate suspected fraud, abuse, or criminal activity
To protect the safety and security of our users and employees
To enforce our legal rights and contractual obligations

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity, subject to appropriate notice and consent requirements.

4.4 With Your Consent

We may share your information with other parties when we have your explicit consent, such as:

Sharing information with social media platforms when you choose to connect accounts
Participating in joint marketing campaigns with partner brands
Providing references or testimonials (with your permission)

5. Data Security and Protection

5.1 Security Measures

We implement comprehensive security measures to protect your personal information:

Technical Safeguards:

SSL/TLS encryption for data transmission
Advanced encryption standards (AES) for data storage
Secure database management and access controls
Regular security audits and vulnerability assessments
Multi-factor authentication for administrative access
Intrusion detection and prevention systems

Physical Security:

Restricted access to data centers and offices
Security cameras and monitoring systems
Secure disposal of physical documents and storage devices
Background checks for employees with data access

Administrative Controls:

Employee training on data protection and privacy
Role-based access controls and permissions
Regular review and updating of security policies
Incident response and data breach procedures
Vendor management and third-party security assessments

5.2 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Account information: Until account deletion or 7 years after last activity
Transaction records: 7 years for tax and accounting purposes
Marketing communications: Until you unsubscribe or opt-out
Legal obligations: As required by applicable laws and regulations
Analytics data: Anonymized data may be retained indefinitely

5.3 International Data Transfers

If you are located outside India, your information may be transferred to and processed in India or other countries where we or our service providers operate. We ensure appropriate safeguards are in place for international transfers, including:

Standard contractual clauses approved by relevant authorities
Adequacy decisions by competent data protection authorities
Binding corporate rules and certification schemes
Your explicit consent for specific transfers

6. Your Rights and Choices

6.1 Access and Correction Rights

You have the right to:

Access your personal information we hold
Request corrections to inaccurate or incomplete data
Update your account information and preferences
Download a copy of your data in a portable format

6.2 Deletion and Opt-Out Rights

You may request to:

Delete your account and associated personal information
Opt-out of marketing communications and newsletters
Unsubscribe from promotional emails and SMS messages
Withdraw consent for specific data processing activities

6.3 Communication Preferences

You can control how we communicate with you:

Update your email and SMS preferences in your account settings
Use unsubscribe links in our marketing emails
Contact customer service to modify your communication preferences
Opt-out of personalized advertising through industry opt-out tools

6.4 Cookie Management

You can manage cookies through your browser settings:

Block or delete cookies from your device
Set preferences for different types of cookies
Use browser privacy modes for temporary sessions
Adjust third-party cookie settings

6.5 Exercising Your Rights

To exercise any of these rights, please:

Log into your account and use available self-service options
Contact our customer service team at privacy@tirthankar.com
Submit a written request with proper identification
Allow up to 30 days for us to process your request

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

Essential Cookies:

Authentication and session management
Shopping cart functionality
Security and fraud prevention
Website performance and stability

Analytics Cookies:

Google Analytics for website traffic analysis
Heat mapping and user behavior tracking
A/B testing and website optimization
Performance monitoring and error reporting

Marketing Cookies:

Personalized advertising and retargeting
Social media integration and sharing
Email marketing optimization
Cross-device tracking and attribution

Preference Cookies:

Language and regional settings
Display preferences and accessibility options
Recently viewed products and recommendations
Customized content and user interface

7.2 Third-Party Cookies

We may allow third parties to place cookies on our Website for:

Google Analytics and Google Ads
Facebook Pixel and social media platforms
Payment processor integration
Customer support chat functionality
Affiliate marketing and referral tracking

7.3 Managing Cookie Preferences

You can control cookies through:

Browser settings and privacy controls
Our cookie consent banner and preference center
Third-party opt-out tools and platforms
Device-level advertising preferences

8. Children’s Privacy

8.1 Age Restrictions

Tirthankar does not knowingly collect personal information from children under 13 years of age (or the minimum age required by local law). Our Website and services are intended for adults and mature audiences.

8.2 Parental Consent

If we discover that we have inadvertently collected information from a child under the applicable age limit:

We will promptly delete such information from our systems
We will not use the information for any purpose
We will implement additional measures to prevent future collection
Parents may contact us to request deletion of their child’s information

8.3 Educational Use

For educational institutions or programs that may use our Website for learning purposes, we require:

Proper supervision by teachers or guardians
Parental consent for any data collection
Compliance with applicable education privacy laws
Limited data collection and use for educational purposes only

9. California Privacy Rights (CCPA)

9.1 California Consumer Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: Request information about the personal information we collect, use, disclose, and sell Right to Delete: Request deletion of your personal information, subject to certain exceptions Right to Opt-Out: Opt-out of the sale of your personal information to third parties Right to Non-Discrimination: Not be discriminated against for exercising your CCPA rights

9.2 Categories of Information Collected

In the past 12 months, we have collected the following categories of personal information:

Identifiers (name, email, phone number, IP address)
Commercial information (purchase history, preferences)
Internet activity (browsing behavior, search history)
Geolocation data (approximate location based on IP address)
Sensory information (customer service call recordings)
Professional information (for B2B customers)

9.3 Business Purposes for Collection

We collect and use personal information for the business purposes described in Section 3 of this Privacy Policy, including:

Providing products and services
Processing transactions and payments
Customer service and support
Marketing and advertising
Security and fraud prevention
Legal compliance

9.4 Sale of Personal Information

We do not sell personal information to third parties for monetary consideration. However, we may share information with advertising partners, which could be considered a “sale” under CCPA. You can opt-out of this sharing by:

Using the “Do Not Sell My Personal Information” link on our Website
Contacting us at privacy@tirthankar.com
Adjusting your cookie preferences

9.5 Exercising CCPA Rights

To exercise your CCPA rights:

Submit a request through our online form at www.tirthankar.com/privacy-request
Email us at privacy@tirthankar.com
Call our toll-free number: 1-800-XXX-XXXX
We will verify your identity and process your request within 45 days

10. European Data Protection (GDPR)

10.1 Legal Basis for Processing

For users in the European Economic Area (EEA), we process your personal information based on:

Consent: When you provide explicit consent for specific processing activities
Contract: To fulfill our contractual obligations for orders and services
Legal Obligation: To comply with applicable laws and regulations
Legitimate Interests: For our business operations, subject to your rights and interests

10.2 GDPR Rights

As a data subject in the EEA, you have the right to:

Access: Obtain confirmation of processing and a copy of your personal data
Rectification: Correct inaccurate or incomplete personal information
Erasure: Request deletion of your personal data in certain circumstances
Restriction: Limit the processing of your personal data
Portability: Receive your data in a structured, machine-readable format
Object: Object to processing based on legitimate interests or for marketing purposes
Withdraw Consent: Withdraw consent for specific processing activities

10.3 Data Protection Officer

We have appointed a Data Protection Officer (DPO) who can be contacted at:

Email: dpo@tirthankar.com
Address: Tirthankar Data Protection Officer, [Your Address]
Phone: +91-XXX-XXX-XXXX

10.4 Supervisory Authority

You have the right to lodge a complaint with your local data protection authority if you believe we have violated your rights under GDPR.

11. Updates to This Privacy Policy

11.1 Policy Changes

We may update this Privacy Policy from time to time to reflect:

Changes in our business practices or services
Updates to applicable laws and regulations
Improvements to our privacy and security measures
Feedback from users and stakeholders

11.2 Notification of Changes

When we make material changes to this Privacy Policy:

We will post the updated policy on our Website
We will update the “Last Updated” date at the top of the policy
We may send email notifications to registered users
We may display prominent notices on our Website
For significant changes, we may seek your renewed consent

11.3 Continued Use

Your continued use of our Website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

12. Contact Information and Data Protection Inquiries

12.1 General Contact Information

Tirthankar Customer Service

Email: support@tirthankar.com
Phone: +91-XXX-XXX-XXXX
Address: [Your Complete Business Address]
Business Hours: Monday – Saturday, 9:00 AM – 6:00 PM IST

12.2 Privacy-Specific Inquiries

Data Protection Team

Email: privacy@tirthankar.com
Phone: +91-XXX-XXX-XXXX (Extension: Privacy)
Online Form: www.tirthankar.com/privacy-contact
Response Time: Within 48 hours for privacy inquiries

12.3 Business Information

Tirthankar Food Products Private Limited

Registration Number: [Company Registration Number]
GST Number: [GST Registration Number]
Food License Number: [FSSAI License Number]
Registered Office: [Complete Registered Address]

12.4 Regulatory Compliance

For compliance-related inquiries:

Legal Department: legal@tirthankar.com
Regulatory Affairs: compliance@tirthankar.com
Food Safety Officer: foodsafety@tirthankar.com

13. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of India, including:

The Information Technology Act, 2000
The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
The Personal Data Protection Bill (when enacted)
Other applicable Indian privacy and data protection laws

Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in [Your City], India.

14. Acknowledgment and Consent

By using the Tirthankar Website and services, you acknowledge that:

You have read and understood this Privacy Policy
You consent to the collection, use, and disclosure of your personal information as described
You understand your rights and choices regarding your personal information
You agree to the terms and conditions outlined in this policy

If you do not agree with any part of this Privacy Policy, please do not use our Website or services.

Thank you for trusting Tirthankar with your personal information. We are committed to protecting your privacy and providing you with the finest quality masalas, papads, and chocolates while maintaining the highest standards of data protection.

This Privacy Policy is effective as of August 12, 2025, and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.